North Shore City Community Liaison

Underpass Mural at Murrays Bay
     Image of an list arrow. Overview
     Image of an list arrow. Objectives
     Image of an list arrow. The full report (PDF 2.22MB)
     Image of an list arrow. Feedback form

Draft Arts Strategy - Consultation Document.

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Executive Summary

The arts are vital to creating a vibrant and innovative city.

The arts contribute to the wellbeing of a city by the creation of exciting cultural and artistic initiatives and through the contributions made by the creative industries, developing new skills and stimulating economic activity with new and challenging ways of seeing and doing.

A vibrant city is a healthy city, as it challenges and stimulates its communities in a wide range of ways, creating interesting destinations, exciting events and developing the social capital of its communities.

The Arts Strategy 2008 is the result of a process of revising and updating the 2003 Arts Policy document. It sets the vision and framework for the provision and direction of Council-supported arts initiatives across the city, from dedicated arts facilities and events, to working with third party providers in order to support the growth and development of the creative industries across the city.

The Arts Strategy 2008 is driven by the community consultation undertaken in 2005, when establishing the set of Community Outcomes which give direction to the Council’s Long Term Plan, the City Plan 2006 -2016. These outcomes express the community’s hopes and aspirations for the future, and the current Arts Strategy is a direct response to them.

In addition, the Arts Strategy acknowledges and builds on the levels of service already provided to the community through a wide range of initiatives, some community-based and some Council-driven; Community Arts facilities, Community Coordinators, Libraries, Parks, Events, Community Boards, and various urban development projects.

Scupture in parkAs well as the creative and cultural aspirations of the community identified in the City Plan, the Strategy is also a response to some of the evolving trends in society which have lead to significant changes in the growth patterns of the city. New centres are being created and there is a gradual move away from urban expansion towards the redevelopment and intensification of occupancy around existing centres.

These changes are accompanied by the increased desire for more attractive public open spaces with greater flexibility of use, an increase in demand on existing facilities, a greater interest in local and city-wide cultural events that brand the city as innovative and inclusive, and improved equity of access to arts and cultural amenities across the city.

In response to these drivers, the Arts Strategy identifies some key outcomes for the Arts sector focused around community participation, city promotion, cultural diversity, and economic, community and amenity development.

The Arts Strategy sets out four key objectives to meet these outcomes:

  1. Community Participation – to encourage and promote a wide range of opportunities for the enjoyment of and participation in the arts, by all sectors of the community.
  2. City Branding and Identity – to identify and support  opportunities to integrate the arts into the planning and implementation of key city-wide initiatives, including those which contribute to the promotion of a vibrant and distinctive city identity.
  3. Cultural Diversity – to foster and value the artistic and cultural uniqueness of Tangata Whenua and the cultural diversity within the city.
  4. Economic Development - acknowledge and advance the contribution of the Arts to the economic development of the city

A number of actions or implementation mechanisms, for achieving each objective are identified. Some of these actions include:

  1. Investigating opportunities to improve equity of access to a Community Arts facility in the northern and western areas of the city;
  2. Optimising opportunities for both sector and community engagement with the proposed city arts portal, ShoreSpace;
  3. Identifying and consolidating a stable of significant Arts Events which match the city’s Strategic Aims and promote the city as innovative, and a leading cultural destination;
  4. Working with local Maori and the city’s arts facilities to promote Matariki, the Maori New Year, as a significant celebration across the city;
  5. Working with the multi-ethnic communities of the city to identify ways to celebrate their cultures and creative contribution to the city;
  6. Increasing awareness of the wide range of educational opportunities providing an arts-focused pathway to employment across the city, especially for young people and school leavers;
  7. Investigating support for the development of ‘arts clusters’, a range of creative and artistic businesses in a specific location contributing to the development a cultural precinct for city.

The Arts Strategy 2008 will operate along side other Community Services Strategies, such as the Parks, Libraries and Events Strategies, and the future Youth Strategy.

Although the North Shore City Council Arts Strategy, 2003 was implemented based on existing budgets, some key outcomes were progressed, including the employment of a dedicated Arts officer within the organisation and the development of a significant  web-based arts portal in conjunction with several arts partners. However, a review of this document was required as a result of the adopted LTCCP (2006 -2016) and the associated Community Outcomes.

Many of the issues informing the earlier policy are still pertinent to the current environment, and the local research that informed it has been included in the preparation of the current document, alongside a wide range of regional, national and international sector-based research. This research, combined with more recent consultation with sector stakeholders and the wider community has contributed to the creation of a well-supported, innovative and inclusive Arts Strategy for North Shore City.

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Phone 486 8600
Email: Actionline@NorthShoreCity.govt.nz